中国西部地区县域旅游开发实证分析——新疆库车县旅游开发的若干思考

新疆库车县具有丰富而独特的自然和人文旅游资源 ,资源组合优势突出。旅游业可以成为库车经济发展的主导产业。目前主要问题是地处偏远 ,交通不便 ,开发不够 ,旅游环境有待改善 ,缺乏宣传 ,知名度不高等。开发库车旅游应当深化对库车旅游资源的认识 ,树立、更新旅游观念 ;着力设计、塑造库车旅游形象 ,打造库车旅游品牌 ,突出库车旅游在新疆旅游中的地位 ,全方位开展宣传推介活动 ,应当加大旅游景点的开发力度 ,改造旅游设施 ,重视旅游安全 ,改善旅游环境 ,注意库车少数民族民俗保护 ,进一步光大龟兹文化 ,设计、开发多种形式的旅游项目和旅游路线 ,安排丰富合理的旅游日程。

Case Analysis on the County Tourism Exploitation of Western China--Kuche County of Xinjiang

Kuche county of Xinjiang has abundantly and uniquely natural resources and cultural tourist resources. With its advantageous resource combination, tourism can be a leading industry in Kuche's development of economy. But at present, the main problems are the remoteness, inconvenient traffic, undeveloped situation, to be ameliorated environment, lack of publicity, namelessness, etc. To exploit the tourist resources, we should deepen the cognition of Kuche's tourist resources, set and renovate the tourist concept, emphasize on the designation and building of Kuche's tourist image, make Kuche's tourist brand, give prominence to the status of Kuche's tourism in Xinjiang's tourism and carry out the activity of publicizing and introduction. We also should strengthen the development of tourist sites, improve the tourist equipment, underline the safety in tourism, ameliorate tourist environment, pay attention to protection of folk customs of minorities in Kuche, carry forward culture of Qiuci, design and develop all kinds of tourist projects and tourist routes, and arrange rich and reasonable tourist timetable.