| 我国农产品品牌建设浅析 |
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| 引用本文： | 汪明萌. 我国农产品品牌建设浅析[J]. 山西农业科学, 2010, 38(3): 74-76,79. DOI: 10.3969/j.issn.1002-2481.2010.03.23 |
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| 作者姓名： | 汪明萌 |
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| 作者单位： | 上海海洋大学经济与管理学院,上海,201306 |
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| 摘 要： | 建设农产品品牌是提高农产品竞争力的重要途径。从我国农产品品牌建设的历史背景出发,并结合品牌建设中出现的问题,提出了我国农产品品牌建设的思路。
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| 关 键 词： | 农产品 品牌建设 |
A Brief Analysis on Brand Construction of Agricultural Product |
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| WANG Ming-meng. A Brief Analysis on Brand Construction of Agricultural Product[J]. Journal of Shanxi Agricultural Sciences, 2010, 38(3): 74-76,79. DOI: 10.3969/j.issn.1002-2481.2010.03.23 |
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| Authors: | WANG Ming-meng |
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| Affiliation: | WANG Ming-meng(College of Economics , Management,Shanghai Ocean University,Shanghai 201306,China) |
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| Abstract: | Brand construction of agricultural product is a crucial way to enhance the competitiveness of agricultural product in the market.This article reviews the historical background of the brand construction of agricultural product in our country.In viewof the problems existing in brand construction,the article broadens our scope of mind in brand construction. |
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| Keywords: | Agricultural product Brand construction |
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