文化IP视角下图书馆文化创意产品的开发研究

目的/意义]目前图书馆文化创意产品的开发还处于探索阶段,关注文化产业中相关新概念的产生能够进一步明确把握文化创意产品的核心,并由此来激活更多的创意表达,助力图书馆对于文化创意产品的理解和开发。方法/过程]通过从IP到文化IP的概念辨析,阐述文化IP与文化创意产品之间的关系。横向比较同类文化机构,分析得出图书馆文化创意产品现有的开发不足之处。结果/结论]梳理文化IP对图书馆文化创意产品开发流程的影响及重要性,保证开发过程中文化价值不流失的同时也使整个过程能够形成系统化,提出图书馆需要围绕图书馆文化IP开发文化创意产品的3点建议：持续长线塑造文化IP文创、以联盟优势合作开发文创产品以及助推数字文创和跨界合作。

Development of Culturally Creative Products in Libraries from the Perspective of Cultural Intellectual Property

Purpose/Significance] The development of culturally creative products in libraries is still in the exploratory stage at present. Focusing on the generation of relevant new concepts in the cultural industry can further clearly grasp the core of culturally creative products, thus activating more creative expressions and improving the understanding and quality of culturally creative products in libraries. Method/Process] The concepts between "intellectual property" and "cultural intellectual property" were analyzed and the relationship between them was expounded. By comparing the similar cultural institutions, the deficiencies in the development of culturally creative products in libraries were analyzed. Results/Conclusions] Through analysis of the influence and significance of cultural intellectual property (IP) in the process of libraries' cultural and creative products, cultural value in the development process is ensured, and at the same time a systematic process comes into being. Based on the above analysis, three suggestions are offered to develop cultural and creative products based on libraries' cultural IP: to continue to shape cultural IP with cultural creation, to cooperate to develop with alliance advantage and to promote digital cultural innovation and cross-border cooperation.