美国大学商业化现象及其启示

商业化已经成为美国大学校园里一个普遍的现象.文章首先引入SWOT分析机制,从内部和外部两方面深入探讨美国大学商业化现象产生的原因.接着对商业化现象的四种主要表现形式,即体育竞赛、产学研合作、推广教育课程以及大学内部课程结构的商业化等进行分析.这些商业化既给大学带来利益,也使大学付出代价.大学应该划出一条适当的界限,既保护大学核心价值,又推动大学更好地为社会发展服务.

Commercialization of American Universities and Its Enlightenment

Commercialization has become a common phenomenon of American universities.With the introduc-tion of the mechanism of SWOT analysis,this paper firstly discusses the reasons why commercialization e-merges.Then,four main forms of commercialization,namely athletics,scientific research,education and curriculum are analyzed to conclude that commercialization brings both benefits and costs to universities.U-niversities should make clear what its core spirit is and at the same time serve the society well.