高尔夫球手功能依赖和情感依恋与购后行为关系研究

本研究根据“场所依恋”理论，利用结构方程模型（SEM）对高尔夫球手的球场依恋与购后行为之间的关系进行了分析。结果表明，场所依恋与购后行为之间存在显著的正相关关系，而且与其它场所不同，球手对高尔夫球场的依恋感主要源自功能依赖，而情感依恋的作用力相对较弱，需要借助满意度的中介作用才能对球手的购后行为产生影响，且满意度所起的中介作用并不明显。

A study on relationships among golfers' functional attachment,emotional attachment and after-purchase behaviors

This study took the Place Attachment as theoretical basis and used SEM to explore relationships among golfers’ functional attachment, place attachment and after purchase behaviors. Results showed that there was a positive correlation between golfers’ place attachment and after purchase behaviors. Besides, functional attachment played a more apparent and direct role in affecting the after purchase behaviors than emotional attachment. The golfers’ emotional attachment held on weaker power and it could act on the after purchase behaviors with the intermediary function of satisfaction. However, satisfaction did not play a significant role in intermediation.