饲料企业发展跨境电商业务的影响因素及应对措施

近年来，随着我国信息基础技术不断快速发展，经济转型全球化建设进程逐步加快，电子商务市场发展迅速。国内饲料行业经过四十年的发展，饲料企业正逐渐学习拓展跨境电商业务。我国饲料企业发展跨境电商业务，既面临一些有利影响因素，如国际市场需求、国内政策支持以及相关基础设施的建设等，也面临着不利影响因素，如缺乏相应人才、产品同质化、售后服务不到位等。根据影响因素分析，本文提出了饲料企业下一步开展跨境电商业务的策略，包括培养人才，开发特色产品，提高产品质量和售后服务等。 关键词] 饲料行业|跨境电商|影响因素

Influence factors of development of cross-border e-commerce forfeedstuff enterprises and corresponding measures

In recent years,with the rapid development of information basic technology in China,the process of economic transformation and globalization has been gradually accelerated,and the e-commerce market has developed rapidly.After 40 years’development,some feedstuff enterprises started to explore cross-border e-commerce.There are both positive influencing factors and negative influencing factors for our feedstuff enterprises to develop cross-border e-commerce.The positive influencing factors include international market demand,domestic policy support and relevant infrastructures;and the negative influencing factors include the shortage of latent,product homogeneity and imperfect service after sales.This article proposed the strategies that perhaps were useful to feedstuff enterprises to develop e-commerce,including cultivate talents,develop special products and improve quality of products and service after sales.