| 川藏线自行车骑乘者的价值追寻研究——基于"手段-目的链"模型 |
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| 引用本文： | 王浩,李立华,卓曼他,雷若然.川藏线自行车骑乘者的价值追寻研究——基于"手段-目的链"模型[J].干旱区资源与环境,2021(3):202-208. |
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| 作者姓名： | 王浩 李立华 卓曼他 雷若然 |
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| 作者单位： | 中国科学院、水利部成都山地灾害与环境研究所山区发展研究中心;中国科学院大学资源与环境学院;九寨沟风景名胜区管理局 |
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| 基金项目： | 国家自然科学基金项目(41071091);九寨沟灾后恢复重建项目(Y9D2130130)资助。 |
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| 摘 要： | 为洞悉川藏线骑乘者价值层面的动机,研究以手段-目的链模型(Means-end Chain Model,MEC)为分析框架,采用软式阶梯法对48名入藏骑乘者进行深度访谈。结果发现:最受受访者重视的11项活动属性经由16项体验结果的"中介"作用形成7大价值要素;各要素分3个层级呈现横向与纵向相关,"挑战性-获得心流体验-愉悦感"、"历时长-完成人生成长仪式-自我认同"以及"队友互帮互助-感动经历-关心他人和社会-社会需求满足"构成3条关键价值脉络;愉悦感、自我认同、社会需求满足是骑乘者价值追寻的"终极存在"。
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| 关 键 词： | 骑乘者 动机 价值 川藏线 手段-目的链 |
Psychological values of cycling to the Sichuan-Tibet line:A hierarchical analysis based on Means-end Chain Model |
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| WANG Hao,LI Lihua,MANTA Zhuo,LEIRuoran.Psychological values of cycling to the Sichuan-Tibet line:A hierarchical analysis based on Means-end Chain Model[J].Journal of Arid Land Resources and Environment,2021(3):202-208. |
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| Authors: | WANG Hao LI Lihua MANTA Zhuo LEIRuoran |
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| Institution: | (Research Center for Mountain Development,Institute of Mountain Hazards and Environment,Chinese Academy of Sciences,Chengdu 610041,China;College ofResources and Environment,University of Chinese Academy of Sciences,Beijing 100049,China;Jiuzhaigou Scenic and His-torical Site Management Bureau,Jiuzhaigou 623402,China) |
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| Abstract: | The purpose of this study was to explore the participating motivation and obtained personal meanings and values of the cyclists cycling to the Sichuan-Tibet line.Total 48 cyclists participated in in-depth personal interviews,and"Means-end Chain"approach and the laddering technique were used to uncover the value-based motivations.Three categories were obtained,such as 11 attributes,16 consequences and 7 values,which reflected the complicated motivations of the cyclists with horizontal and vertical correlations."Challenging-Getting the flow experience-Pleasure","Duration-Completing life′s growth ceremony-Self-identification",and"Teammates can help each other-Moving experience-Caring about others and society-The meeting of social needs"were the three key value link paths.Three most commonly mentioned values:pleasure,self-identification and the meeting of social needs were the ultimate existence of cyclists’value pursuit. |
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| Keywords: | cyclists motivation psychological value Sichuan-Tibet line Means-end Chain Model(MEC) |
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