社会规范、生态认知与农户地膜回收意愿关系的实证研究——以环境规制为调节变量

文中利用新疆697位农户的调查数据,以社会规范为前因变量,生态认知为中介变量,环境规制为调节变量,构建有调节的中介模型,研究了社会规范对农户地膜回收意愿的影响路径。结果表明:(1)社会规范对农户地膜回收意愿有显著的正向影响;(2)生态认知在社会规范和农户地膜回收意愿之间起部分中介作用;(3)环境规制中的经济补贴和经济惩罚正向调节"社会规范—生态认知—地膜回收意愿"过程的后半路径和生态认知的中介作用,而宣传教育的正向调节作用不显著。研究丰富和完善了农户地膜回收意愿影响路径,对践行农业清洁生产、推进地膜污染治理具有重要的启示作用。

Social norms,ecological cognition and film recycling willingness:Based on the moderating effect of environmental regulation

Based on the survey data of 697 farmers in Xinjiang,we used social norms as the antecedent variable,ecological cognition as the intermediary variable,and environmental regulation as the moderating variable to construct a moderated intermediary model to study the influence mechanism of social norms on farmer′s film recycling willingness.The results show that:(1)Social norms significantly and positively impact on recycling willingness.(2)Ecological cognition plays a partial intermediary role between social norms and recycling willingness.(3)Economic subsidies and economic punishment positively regulates"ecological cognition-recycling willingness"and the mediating role of ecological cognition,but the regulating effect of publicity education is not significant.The research has enriched and perfected the influence path of recycling willingness,which has important enlightenment for the practice of agricultural clean production and the promotion of mulch film pollution control.