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镇江市农产品冷链物流体系建设SWOT分析
引用本文:许评,仲伟来,王闻环.镇江市农产品冷链物流体系建设SWOT分析[J].安徽农业科学,2014(19):6407-6409.
作者姓名:许评  仲伟来  王闻环
作者单位:江苏农林职业技术学院经济管理系;
基金项目:江苏农林职业技术学院科技项目“农产品冷链物流体系建设研究——以镇江市为例”(2011kj22)
摘    要:农产品冷链物流体系作为农产品品质的有效保障,将有效促进镇江经济发展,提高农民收入,保障食品安全.该研究运用SWOT分析法对镇江市农产品冷链物流体系建设内外部环境进行了客观分析,并给出了相关对策建议:镇江市应利用外部机会弥补内部劣势,建设现代化农产品冷链物流体系.

关 键 词:司农产品冷链物流  SWOT分析  对策

SWOT Analysis on the Construction of Cold Chain Logistics of Agricultural Products in Zhenjiang
Institution:XU Ping et al ( Department of Economic Management, Jiangsu Polytechnic College of Agriculture and Forestry, Zhenjiang, Jiangsu 212400)
Abstract:Cold chain logistics of agriculture products can not only maintain the quality of agricuhural products,but also promote regional economic growth,increase farmers' income and food safety.With SWOT analysis method,this paper makes a comprehensive analysis of the internal and external environment of the construction of cold-chain logistics of agricultural products in Zhenjiang and puts forward relevant suggestions.It was pointed out that Zhenjiang City should use the external opportunities to make up for internal weaknesses and construct modernization cold-chain logistics system of agricultural products.
Keywords:Cold-chain logistics of agricultural products  SWOT analysis  Strategies
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