| 可追溯农产品的消费者购买意愿调查--以乌鲁木齐市为例 |
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| 引用本文： | 李红波,孟梅,张晔.可追溯农产品的消费者购买意愿调查--以乌鲁木齐市为例[J].湖南农业科学,2014(2):91-93. |
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| 作者姓名： | 李红波 孟梅 张晔 |
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| 作者单位： | 新疆农业大学管理学院,新疆 乌鲁木齐830052 |
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| 基金项目： | 新疆科技厅科技支撑计划项目（201342118） |
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| 摘 要： | 2013年在乌鲁木齐市对消费者进行了包括消费者的基本特征及其对可追溯农产品的认知程度和购买意愿的实证调查，并且运用二元Logistic模型分析了影响消费者购买意愿的主要因素。结果表明：婚姻状况、民族、文化程度、职业、价格等因素对消费者购买可追溯农产品的购买意愿有显著影响。
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| 关 键 词： | 可追溯农产品 消费者购买意愿 二元Logistic模型 乌鲁木齐 |
Purchase Intention of Consumers to Traceable Agricultural Products-Taking Urumqi City as Example |
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| LI Hong-bo,MENG Mei,ZHANG Ye.Purchase Intention of Consumers to Traceable Agricultural Products-Taking Urumqi City as Example[J].Hunan Agricultural Sciences,2014(2):91-93. |
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| Authors: | LI Hong-bo MENG Mei ZHANG Ye |
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| Institution: | (College of Management, Xinjiang Agricultural University, Urumqi 830052, PRC) |
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| Abstract: | A pragmatic investigation had been conducted to the consumers in Urumqi city in 2013. The investigation mainly covered the basic features of consumers and the perceiving level and purchase intention of consumers to traceable agricultural products, meanwhile, the binary logistic model was used for analyzing the major factors which affects purchase intention of consumers. The results showed that the factors like marital status, nationality, degree of education, profession and price have a notable influence on purchase intention of consumers to traceable agricultural products. |
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| Keywords: | traceable agricultural products purchase intention of consumers binary logistic model Urumqi |
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