基于体验及价值共创理论的乡村高端旅游研究——以四川省为例

四川省乡村旅游一直以来存在着旅游产品单一、经济收益偏低、产业融合度不高等突出问题,文章尝试从体验及价值共创视角对乡村高端旅游进行概念界定,构建乡村高端旅游发展的概念模型,并进一步论证体验及价值共创与游客满意度的正相关关系、体验及价值共创与旅游产品经济价值递增及产业发展的正相关关系,最后在综合上述分析及实证研究的基础上提出四川乡村高端旅游发展的策略。

High-End Rural Tourism Based on Experience and Value Co-Creation Theory with Sichuan as A Case

Basedontheproblemsofsingleform,low economicreturnsandlow degreeintegrationinruraltourism industriesofSichuan,this paper defines high-end rural tourism from experience and value co-creation perspective,then builds conceptual m odels of high-end rural tourism developm ent, further dem onstrates positive correlation betw een experience-value co-creation and both of tourists’ satisfaction and tourism products’ econom ic value,and finally proposesstrategiesforhigh-end ruraltourism developm entin Sichuan.