| 旅华英国游客对我国旅游价格与服务质量的感知研究 |
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| 引用本文： | 马耀峰,张佑印.旅华英国游客对我国旅游价格与服务质量的感知研究[J].干旱区资源与环境,2007,21(4):127-131. |
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| 作者姓名： | 马耀峰 张佑印 |
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| 作者单位： | 陕西师范大学旅游与环境学院,西安,710062 |
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| 摘 要： | 英国一直是中国在西欧的第一大客源国,文章通过分析旅游服务价格和服务质量之间的关系,研究了旅华英国游客对北京、上海、西安、广州、桂林、昆明6大国际旅游热点城市的旅游服务价格和旅游服务质量的感知,通过构建“质量—价格”矩阵图,分析了6个旅游热点城市服务价格和服务质量的契合程度,发现6个城市在“价格—质量”策略上的差异,探讨了其原因和解决方案。
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| 关 键 词： | 英国游客 旅游热点城市 旅游服务价格 旅游服务质量 |
| 文章编号： | 1003-7578（2007）04-127-05 |
| 收稿时间： | 2006-03-15 |
| 修稿时间： | 2006年3月15日 |
The Investigation of English Tourists' Perception of Chinese Tourism Price and Service Quality |
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| MA Yao-feng,ZHANG You-yin.The Investigation of English Tourists'''' Perception of Chinese Tourism Price and Service Quality[J].Journal of Arid Land Resources and Environment,2007,21(4):127-131. |
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| Authors: | MA Yao-feng ZHANG You-yin |
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| Abstract: | England was the biggest tourist source country of Western Europe for China.The relation between tourism service price and tourism service quality was anglyzed,the English tourist apperceive of tourism service price and tourism service quality to the Chinese Beijing,Shanghai,Xi'an,Guangzhou,Guilin and Kunming six big international tourisms hot spots city were studied.Through constructed " quality-price " matrix chart,we pointed out the service price and the service quality conjunction degree of 6 hot spots tourisms city,it discovered that there were differences among commercial tourism city,the natural landscape tourism city and culture tourism city in " the price-quality "strategy,and initially discussed its origin and solution. |
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| Keywords: | English tourist hot spots tourism city tourism service price tourism service quality |
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