色彩旅游开发研究

在阐述目前国内旅游开发中色彩旅游品牌的打造及其影响和效果的基础上,指出了旅游中色彩因素研究的不足之处,并应用中国传统色彩文化和现代科学色彩理论建立了"色彩旅游"体系,挖掘了色彩旅游的资源条件,提出了色彩旅游产品设计步骤和现实中应注意的问题。

Study on the Exploitatio of Colour Tourism

The establishment of colour tourism brand name products and its influence or effect in domestic tourism exploitation at present were summarized. The author pointed out that the rational study of color factors was immature comparing to colour tourism actual development. In fact, the planning and marketing of colour tourism were in disorder because of lack of instructive theory, which obstructed the color factors further bringing into fullplay in practical tourist resources development. In the paper, the system of colour tourism was tried to establish, the resource conditions of colour tourism was tried to cramp out, and the several design steps of colour tourism products and some problems that should be noted in reality were tried to put forward by applying Chinese traditional color culture and modern scientific color theories.