| 农业"软实力"提升的战略政策——我国台湾打造国际知名农业品牌的经验及启示 |
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| 引用本文： | 郑风田,穆建红.农业"软实力"提升的战略政策——我国台湾打造国际知名农业品牌的经验及启示[J].农业现代化研究,2007,28(2):185-189. |
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| 作者姓名： | 郑风田 穆建红 |
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| 作者单位： | 中国人民大学农业与农村发展学院,北京,100872 |
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| 摘 要： | 本文通过对我国台湾农产品品牌国际化经验的总结与分析,从品牌农产品的生产体系、品质保障体系、配送体系和品牌推介体系等等进行了详细的介绍,并在此基础上提出借鉴与启示。
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| 关 键 词： | 品牌农业 农产品品牌 农业品牌国际化 |
| 文章编号： | 1000-0275(2007)02-0185-05 |
| 修稿时间： | 2006年10月2日 |
Strategetic Policy of Increasing "Soft Strengths" of Agriculture: Experience of Developing International Agricultural Product Brand in Taiwan Province |
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| ZHENG Feng-tian,MU Jian-hong.Strategetic Policy of Increasing "Soft Strengths" of Agriculture: Experience of Developing International Agricultural Product Brand in Taiwan Province[J].Research of Agricultural Modernization,2007,28(2):185-189. |
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| Authors: | ZHENG Feng-tian MU Jian-hong |
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| Institution: | School of Agricultural Economics and Rural Development,Renmin University of China,Beijing 100872,China |
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| Abstract: | This paper concludes and analyses the experience from Taiwan Province,introduces some efficient ways of developing the soft strengths of agricultural products,such as production system,quality management system,delivery system and marketing system etc.,and also provides some useful suggestions. |
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| Keywords: | agricultural brand agricultural product brand internationalization of agricultural brand |
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