基于农业市场结构优化的电子商务建设路径研究

农业电子商务作为传统经济与网络经济的结合点,近年来受到各方的关注,有了较快的发展。但在我国农业市场结构问题较多的情况下,农业电子商务的发展一直未能获得真正的突破,并且农业电子商务对农业市场结构优化应有作用也没有得到发挥。在分析农业市场结构存在问题的基础上,找出电子商务能够对其发挥作用的两个关键点:一是对农业团体形成的促进,二是对农业信息服务信息源的建立以及信息的直接传递。分析电子商务如何对两个关键点发挥作用,最终提出能够对我国农业市场结构具备优化作用的农业电子商务建设路径与框架。

Research on construction path of agricultural E-commerce based on structural optimization of agricultural markets

As the traditional economy and integration point for the network economy,agricultural E-commerce was concerned by the parties in recent years with rapid development.However,structural problems in China’s agricultural markets are more.In this case,the development of agricultural E-commerce has been unable to get a real breakthrough,and the market structure of agricultural E-commerce in agriculture has not been optimized to play its due role.On the basis of analying the existing problems of agricultural market structure this paper identified E-commerce can play a role in its key points,for analysis of how the role of these key points,and ultimately make China’s agriculture market structure able to optimize the role of agriculture with the electronic business development path and framework.