| 南京市休闲渔业发展的营销案例分析 |
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| 引用本文： | 张倩倩,韩兴勇.南京市休闲渔业发展的营销案例分析[J].湖南农业科学,2010(1):119-120,124. |
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| 作者姓名： | 张倩倩 韩兴勇 |
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| 作者单位： | 上海海洋大学经济管理学院,上海,201306 |
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| 基金项目： | 上海海洋大学科学研究项目资助 |
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| 摘 要： | 介绍了休闲渔业的内涵、发展背景和发展意义，选取南京市典型休闲渔业营销案例进行研究，分析其发展过程中的成功和不足，以期使不同的休闲渔业旅游地能根据自身的特点进行开发，从而获得最大的综合效益。
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| 关 键 词： | 休闲渔业 市场营销 南京市 |
A Marketing Case Study of Recreational Fishery in Nanjing City |
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| ZHANG Qian-qian,HAN Xing-yong.A Marketing Case Study of Recreational Fishery in Nanjing City[J].Hunan Agricultural Sciences,2010(1):119-120,124. |
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| Authors: | ZHANG Qian-qian HAN Xing-yong |
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| Abstract: | The definition, developing background and meaning of recreational fishery were introduced first. In order to make different places of recreational fishery could develop according to the characteristics of themselves and obtain the largest comprehensive benefits, a typical marketing case of recreational fishery in Nanjing City was selected, and then the successes and shortcomings during the developmental process were analyzed. |
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| Keywords: | recreational fishery marketing Nanjing City |
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