2015年农业生产与粮食安全网络舆情特点分析

为准确把握网络媒体和网民对农业生产与粮食安全相关话题的关注情况和舆情传播特点，对2015年国内重要新闻网站、主流商业门户网站、农业行业网站等媒体以及论坛、博客、微博等社交平台和自媒体进行了监测。全年舆情总量较2014年明显增加，热度升温；年内舆情走势起伏明显，与农业生产的季节性特点总体吻合；政府网站首发信息的关注度提升，媒体的二次传播产生积极效果；主流媒体具有重要舆论影响力，自媒体中相关话题讨论更趋专业化。2015年农业生产与粮食安全工作中的“绿色增产”成舆论关注新看点，粮食产量“十二连增”被持续聚焦，粮食产销困局成下半年常热话题，“马铃薯主粮化”受到网民热议。

Characteristics of Internet Public Opinion on Agricultural Production and Food Safety in 2015

In order to know well about internet public opinions on agricultural production and food safety, mainstream media including news website, business portal website, agricultural industrial website, and we media including forum, blog and microblog in 2015 were monitored. The results showed that there were four characteristics of internet public opinions on agricultural production and food safety in 2015. Firstly, the total number of public opinions about agricultural production and food safety was higher than that of 2014. Secondly, the trend of the amount of public opinions was highly related to farming seasons. Thirdly, news issued by government websites drew an increasing attention. Fourthly, mainstream media had greater influence over others, and topics in we media were more specialized.“Green production”,“to increase grain production for the 12th consecutive year”and“potato as main food”were hot topics on the internet in 2015. The difficulty of selling grain was centered by media in the second half year.