| 品牌扩展的风险规避研究 |
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| 引用本文： | 刘翠云,刘登银.品牌扩展的风险规避研究[J].吉林农业科技学院学报,2007(3). |
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| 作者姓名： | 刘翠云 刘登银 |
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| 作者单位： | [1]吉林农业科技学院生物工程系 [2]吉林农业科技学院评估办公室 吉林 |
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| 摘 要： | 品牌扩展是企业品牌经营的重要策略之一,不少企业在推出新产品、进入新领域时,广泛采用这种策略。但是,品牌扩展在为企业赚取利润的同时,也隐藏着巨大的风险。只有有效地规避风险,才能促进企业发展。
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| 关 键 词： | 品牌扩展 风险 定位 |
Study on Dodging the Risk of the Brand's Expansion |
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| LIU Cuiyun,LIU Dengyin.Study on Dodging the Risk of the Brand's Expansion[J].Journal Of Jilin Agricultural Science And Technology College,2007(3). |
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| Authors: | LIU Cuiyun LIU Dengyin |
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| Institution: | LIU Cuiyun1,LIU Dengyin2 |
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| Abstract: | The brand's expansion is one of important strategies about the enterprise's brand management and many enterprises widely make use of the strategy when promoting new products,entering new domain.But the brand expansion also conceals the huge risk while earning the profit for the enterprise.Only effectively dodging the risk can promote enterprise developing. |
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| Keywords: | brand expansion risk orientate |
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