| 新疆入境旅游市场分析与对策建议 |
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| 引用本文： | 马燕.新疆入境旅游市场分析与对策建议[J].干旱区资源与环境,2011(5):172-176. |
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| 作者姓名： | 马燕 |
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| 作者单位： | 新疆伊犁师范学院奎屯校区生命资源环境系; |
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| 摘 要： | 通过聚类分析法,分析了新疆入境旅游客源市场2001-2007年的分布情况;利用波士顿矩阵法,建立了新疆入境旅游客源市场及目的地市场的2001-2004年,2004-2007年竞争态模犁,通过2个时间段竞争态模型的对比分析,得出了各市场在入境旅游竞争中所处的地位与态势,并提出了对策建议.
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| 关 键 词： | 入境旅游 聚类分析 市场竞争态 新疆 |
Analysis on inbound tourism and development strategies in Xinjiang |
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| MA Yan.Analysis on inbound tourism and development strategies in Xinjiang[J].Journal of Arid Land Resources and Environment,2011(5):172-176. |
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| Authors: | MA Yan |
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| Institution: | MA Yan(School of Life Resource Environment,Xinjiang YiLi Normal University,Kuitun 833200,P.R.China) |
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| Abstract: | The model of Hierarchical Cluster was applied for analying the tourists coming from inbound country of Xinjiang from 2001 to 2007.The market competitive state models for inbound tourism origin and destination of Xinjiang from 2001 to 2004 and from 2004 to 2007 were established by using Boston Matrix.By contrasting two time segment,Bound tourism competitive state and status in Xinjiang were given and something new for inbound tourism developing and strategy of Xinjiang were provided. |
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| Keywords: | inbound tourism Hierarchical Cluster market competitive state model Xinjiang |
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