基于乡村旅游驱动的苏北旅游竞争力提升研究

通过分析国内外乡村旅游业发展的典型案例,找出驱动乡村旅游业发展的动力源以及驱动力,并构建目的地供给侧视角下的驱动乡村旅游业发展的机制。根据驱动机制,结合苏北乡村旅游业发展实际情况,诊断苏北乡村旅游业发展驱动力以及驱动机制存在的问题,提出苏北乡村旅游发展对策:改革供给侧驱动源主体,提升驱动源动力水平;挖掘乡村旅游资源特色,提升其旅游吸引力;完善管理制度,提升乡村旅游服务拉力;树立整体营销理念,提升乡村旅游营销能力。

Study on the Promotion of Tourism Competitiveness Based on Rural Tourism Driven in Northern Jiangsu Province

Based on analyzing typical cases of domestic and foreign rural tourism development , this paper identified the driving forces and im-petus of rural tourism development, and constructed the dynamic system of rural tourism development from the viewpoint of supply-side struc-tural reform.Combining with the practical situation in northern Jiangsu Province, the driving force system and the dynamic system of rural tourism development in this area was investigated and analyzed, and then, put forward countermeasures as follows: reforming the interest groups of impetus system, promoting the level of driving force, making further utilization of the local tourism resources, enhancing its tourism attraction, setting up management and regulation system, increasing the pull forces of rural tourism service, incorporating the idea of integrated marketing, promoting its ability of rural tourism marketing and so on.