| 基于TDIS框架的旅游形象策划探讨——以青海黄河上游水上游览带为例 |
| |
| 引用本文： | 黄芸玛,张现,罗正霞.基于TDIS框架的旅游形象策划探讨——以青海黄河上游水上游览带为例[J].安徽农业科学,2009,37(5):2100-2101. |
| |
| 作者姓名： | 黄芸玛 张现 罗正霞 |
| |
| 作者单位： | 1. 青海师范大学生地学院,青海西宁,810008
2. 青海湟川中学,青海西宁,81000B |
| |
| 摘 要： | 旅游形象与区域旅游吸引力有密切的关系。通过对青海黄河上游沿岸旅游业发展现状及SWOT分析认为，青海黄河上游沿岸发展旅游业优势突出，面临很好的机遇，运用旅游形象设计系统（TDIS），对青海黄河上游水上游览带旅游形象进行了塑造。
|
| 关 键 词： | 水上游览带 旅游形象策划 黄河上游 青海 |
Discussion on the Tourism Image Planning Based on TDIS Framework |
| |
| HUANG Yun-ma et al.Discussion on the Tourism Image Planning Based on TDIS Framework[J].Journal of Anhui Agricultural Sciences,2009,37(5):2100-2101. |
| |
| Authors: | HUANG Yun-ma |
| |
| Institution: | HUANG Yun-ma et al (College of Life Science , Geography,Qinghai Normal University,Xining,Qinghai 810008) |
| |
| Abstract: | There is a close relationship between tourism image and regional tourism attraction.Through analyzing the tourism industry development situation and SWOT of the upper reaches of Yellow River in Qinghai,it was thought that the tourism industry development in the upper reaches of Yellow River had prominent advantages and good opportunities.By using tourism image design system,the tourism image of aquatic tourism zone at the upper reaches of Yellow River was shaped. |
| |
| Keywords: | Aquatic tourism zone Tourism image planning Upper reaches of Yellow River Qinghai |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
