基于SWOT的宁夏环香山地区兴仁镇硒砂瓜产业发展对策分析

运用SWOT分析法,对宁夏环香山地区兴仁镇发展硒砂瓜产业的优势、劣势、机遇和威胁进行了分析,并结合该地区硒砂瓜产业发展的实际情况,提出了提高瓜农素质,扩大科技普及面,推广先进适用技术;加大技术和资金投入,提高硒砂瓜产业科技含量;以市场为导向,建立适合市场机制的组织,提高农业综合实力;优化投资环境,大力扶持硒砂瓜加工龙头企业等对策。

Studies on development and countermeasure for selenium sand melon industry in Ningxia, based on the SWOT analysis

In the present study,SWOT analysis approach was used to analyze the industry strengths,weaknesses,opportunities and threats related to the development of selenium sand melon industry in Xinren Town,Xiangshan area in Ningxia.On the basis of analysis,countermeasures for development of the industry were put forward.Firstly,the popula-tion quality should be improved,the science and technology should be popularized and the advanced technologies should be extended to farmer.Secondly,the technical and funding inputs should be strengthened to enhance the proper application of technologies in the selenium sand melon industry.Thirdly,the market-orientation should be improved with incorporation of highly skilled marketing organizations and individuals.At last,the investment environment should be reinforced and the leading-enterprise of selenium sand melon should be dynamically supported by the government.