| 五维营销视角下高校图书馆服务的思考 |
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| 引用本文： | 王彩霞,万君.五维营销视角下高校图书馆服务的思考[J].农业图书情报学刊,2010,22(7):222-225. |
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| 作者姓名： | 王彩霞 万君 |
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| 作者单位： | 1. 辽宁工程技术大学图书馆,辽宁,阜新,123000
2. 辽宁工程技术大学营销管理学院,辽宁,葫芦岛,125105 |
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| 摘 要： | 阐述服务营销的概念和图书馆服务营销的发展历程,将营销理念引入图书馆服务,提出了高校图书馆五维服务营销策略,即人本管理策略、创新服务营销策略、服务营销多元化策略、服务营销品牌策略和服务营销渠道策略。
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| 关 键 词： | 服务营销 营销策略 图书馆服务 |
Thoughts of University Library Services from the Viewing Angle of Five-dimensional Marketing |
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| WANG Cai-xia,WAN Jun.Thoughts of University Library Services from the Viewing Angle of Five-dimensional Marketing[J].Journal of Library and Information Sciences in Agriculture,2010,22(7):222-225. |
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| Authors: | WANG Cai-xia WAN Jun |
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| Institution: | 1.Library of Liaoning Technical University,Fuxin 123000,China;2.School of Marketing Management of Liaoning Technical University,Huludao 125105,China) |
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| Abstract: | This paper has described the concept of service marketing and history of the Service Marketing in Libraries,the marketing concept to introduce library services,and put forward a five-dimensional university library service marketing strategy,including the human management strategy,Innovative services strategy,diversification strategy,brand strategy and channel strategy. |
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| Keywords: | service marketing strategy of marketing service of library |
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