社区支持农业（CSA）经营者媒介素养比较研究

伴随农业新力量的崛起,互联网与有机农业开始强力整合.为了确保信用关系的建立,社区支持农业（CSA）经营者们将媒介技术与生产经营活动相连接,运用微博、淘宝、ICSA等网络渠道为消费者提供更高效快捷的信息咨询,建立起新媒体与有机农业的高效结合.针对经营者媒介认知及媒介使用两方面分析比较了3种新媒体在CSA中的成功实践,探索其在媒介扩展过程中的媒介素养问题,为面临CSA发展困难的经营者提供相应的参考思路.

Comparative Study of Community Supported Agriculture （CSA） Operator on Media Literacy

Along with the rise of new powers of agriculture,the internet and organic agriculture began to strong integration.In order to ensure the establishment of the credit relationship,CSA operators connect media technology and the production and business operation activities,use Weibo,Taobao,ICSA network channels to provide consumers with more efficient and fast information consulting,establish the effective combination of new media and the organic agriculture.Through analysis of operators＇ media cognition and utilization,the sucessful practice of the three new medias in CSA were compared,the media literacy in expansion process was explored,which will provide corresponding reference for operators.