旅游吸引物形态与旅游形象策划

旅游业靠两源(资源、客源)、两划(策划、规划,先策划后然后开发);旅游形象是联系资源与客源的媒介,在市场经济条件下,旅游竞争是比价格、比服务、比文化,文化内涵是旅游竞争力的核心,形象是旅游区的生命。文章探讨了旅游地“文脉”、旅游吸引物升华态与旅游形象策划的有机结合,塑造良好的旅游形象,以提高旅游地竞争力。

Pattern of Tourist Attraction and Image of Tourist Planning

Tourism industry depends on both tourist resource & guest source,and planning & design.Tourist image is a medium connecting resource with guest source.Under marketing economy,tourist competition lies in aspects of price,service and culture.Cultural connotation is a core of tourist competition and image is a life in tourism.This paper discusses cultural pulse of tourist destination,the organic combination between tourist attractive sublimate and image planning,and building better tourist image to improve competitive ability.