| 基于关系营销的农资产品终端销售策略分析 |
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| 引用本文： | 邢戈. 基于关系营销的农资产品终端销售策略分析[J]. 安徽农业科学, 2010, 38(10): 5354-5355 |
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| 作者姓名： | 邢戈 |
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| 作者单位： | 聊城大学管理学院,山东,聊城,252059 |
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| 摘 要： | 介绍了关系营销的内涵,基于对农资终端销售现存问题的分析,提出了关系营销在农资终端销售中的具体实施策略。
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| 关 键 词： | 关系营销 农资 终端销售 |
Study on the Terminal Marketing Strategy of Agricultural Material Products Based on Relationship Marketing |
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| XING Ge. Study on the Terminal Marketing Strategy of Agricultural Material Products Based on Relationship Marketing[J]. Journal of Anhui Agricultural Sciences, 2010, 38(10): 5354-5355 |
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| Authors: | XING Ge |
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| Affiliation: | XING Ge (School of Management,Liaocheng University,Liaocheng,Shandong 252059) |
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| Abstract: | The connotation of relationship marketing was introduced. Based on the analysis of current problems in the terminal marketing of agricultrual material products, the specific application strategies of relationship marketing in terminal marketing were put forward. |
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| Keywords: | Relationship marketing Agricultural capital Terminal marketing |
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