饲料企业在跨境电商背景下的转型升级

随着电子商务技术、计算机技术及跨境物流行业的快速发展，跨境电商业务成为不少企业的主流业务之一，也为企业的国际贸易带来了增长点和新契机。跨境电商业务不仅打破了当前国内市场竞争激烈的瓶颈，扩宽企业的销售市场和销售范围，增加企业收入和利润，还能有效提升企业知名度和品牌形象，为企业发展提供重要支撑。饲料企业作为我国经济发展的重要行业之一，在跨境电商的背景下也开始尝试转型升级，但目前饲料企业在跨境电商上相比于服装、保健品、电子产品等行业还不够成熟和完善，在信息技术建设方面有一定的滞后性，跨境电商运营模式也较为单一，再加上我国饲料产品的国际竞争力较弱，在一定程度上影响了跨境电商的效果。本文以饲料企业为例，分析跨境电商对饲料行业带了的影响及当前的问题，并为饲料企业转型升级提供建议和参考。 关键词]饲料企业|跨境电商|转型升级

The transformation and upgrading of feed enterprises in the context of crossborder e-commerce

With the rapid development of e-commerce technology,computer technology and cross-border logistics industry,cross-border e-commerce business has become one of the mainstream businesses of many enterprises,but also for the enterprise’s international trade has brought growth points and new opportunities.Cross-border e-commerce business not only breaks the bottleneck of the current fierce competition in the domestic market,expands the sales market and sales scope of enterprises,increases the income and profit of enterprises,but also effectively enhances the visibility and brand image of enterprises,and provides important support for the development of enterprises.Feed enterprises as one of the important industry of our country economy development,under the background of cross-border electricity also began to try to transformation and upgrading,but the current feed enterprises in cross-border electricity compared to clothing,health care products,electronic products and other industries is not enough mature and perfect,there is a certain hysteresis in the construction of information technology,cross-border electricity business operation mode also is relatively single,coupled with weak international competitiveness of China’s feed products,also to some extent,affected the effect of cross-border electricity.This paper takes feed enterprises as an example to analyze the impact of cross-border e-commerce on the feed industry and the current problems,and provide suggestions and references for the transformation and upgrading of feed enterprises.