| 宁夏圆枣营销策略研究 |
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| 引用本文： | 王娟. 宁夏圆枣营销策略研究[J]. 安徽农业科学, 2011, 39(2): 1163-1165 |
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| 作者姓名： | 王娟 |
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| 作者单位： | 宁夏大学经济管理学院,宁夏银川,750021 |
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| 摘 要： | 对宁夏圆枣进行了SWOT分析,在此基础上对圆枣的营销策略作一研究,结果表明：发掘品牌潜力,完善营销团队,加强与其他相关企业合作是发展宁夏圆枣的一条有效途径。
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| 关 键 词： | 宁夏圆枣 营销策略 发展 |
Research on the Marketing Strategy of Ningxia Jujube |
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| WANG Juan. Research on the Marketing Strategy of Ningxia Jujube[J]. Journal of Anhui Agricultural Sciences, 2011, 39(2): 1163-1165 |
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| Authors: | WANG Juan |
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| Affiliation: | WANG Juan (College of Economics & Management,Ningxia University,Yinchuan,Ningxia 750021) |
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| Abstract: | SWOT analysis was carried out for Ningxia Jujube.Based on this,the study on the marketing strategy of jujube was carried out.The results indicated that developing brand potential,perfecting marketing team and strengthening the cooperation with other corresponding enterprises were the effective pathways for developing Ningxia Jujube. |
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| Keywords: | Ningxia Jujube Marketing strategy Development |
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