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新形势下恩施州特色农产品营销的战略机遇与对策
引用本文:李永诚. 新形势下恩施州特色农产品营销的战略机遇与对策[J]. 安徽农业科学, 2011, 39(2): 1174-1177
作者姓名:李永诚
作者单位:湖北民族学院经济与管理学院,湖北恩施,445000
基金项目:湖北省教育厅人文社会科学研究项目
摘    要:在分析恩施州特色农产品营销的现状、问题和面临的战略机遇的基础上,进一步提出了恩施州特色农产品营销的思路与对策。

关 键 词:恩施州  特色农产品  机遇  营销策略

Strategic Opportunities and Countermeasures of Characteristic Agricultural Products Marketing in Enshi Prefecture under the New Situation
LI Yong-cheng. Strategic Opportunities and Countermeasures of Characteristic Agricultural Products Marketing in Enshi Prefecture under the New Situation[J]. Journal of Anhui Agricultural Sciences, 2011, 39(2): 1174-1177
Authors:LI Yong-cheng
Affiliation:LI Yong-cheng (School of Economics and Management,Hubei College of Nationalities,Enshi,Hubei 445000)
Abstract:The status quo,problems and strategic opportunities of characteristic agricultural products marketing in Enshi Prefecture were analyzed,based on this,the corresponding ideas and countermeasures of characteristic agricultural products marketing in Enshi Prefecture were put forward further.
Keywords:Enshi Prefecture  Characteristic agricultural products  Opportunity  Marketing strategy
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