| 株洲市农产品品牌建设与发展探讨 |
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| 引用本文： | 吴小平. 株洲市农产品品牌建设与发展探讨[J]. 宁夏农林科技, 2012, 53(3): 60-61,67 |
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| 作者姓名： | 吴小平 |
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| 作者单位： | 株洲职业技术学院,湖南株洲,412001 |
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| 基金项目： | 2011年湖南省教育厅课题 |
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| 摘 要： | 在分析株洲市农产品品牌建设现状和存在的主要问题的基础上,提出了增强农产品生产经营者的品牌建设意识;整合分散农产品品牌;政府加大对农产品建设支持力度;科学设计品牌经营等促进株洲农产品品牌发展的建议。
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| 关 键 词： | 农产品 品牌 建设 |
Brand-Building and Development of Agricultural Products in Zhuzhou City |
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| WU Xiao-ping. Brand-Building and Development of Agricultural Products in Zhuzhou City[J]. Ningxia Journal of Agriculture and Forestry Science and Technology, 2012, 53(3): 60-61,67 |
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| Authors: | WU Xiao-ping |
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| Affiliation: | WU Xiao-ping(Zhuzhou Professional Technology College,Zhuzhou,Hunan 412001) |
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| Abstract: | This paper analyzed the present situation and problems of the brand-building of agricultural products in Zhuzhou city,and then put forward some suggestions of increasing the brand construction consciousness of agricultural produ operators,integrating agricultural brand,increasing support to the construction of agricultural product,scientific design brand operation for brand-building of agricultural products. |
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| Keywords: | Agricultural products Brand Building |
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