基于体验经济的乡村观光农业发展模式——以湖北省下堡坪乡为例

摘 要：湖北下堡坪乡资源丰厚，自然环境优美，文化艺术气息浓厚，但社会经济发展水平较低，并且观光农业还处于开发的初级阶段。在这样一个“非优旅游区位”开发观光农业是一项有现实意义的尝试。本文引入体验经济，通过对下堡坪现实情况进行分析，形成了以“体验+休闲”为主题的思路，构建了集“休闲度假、康体体验”为一体的发展模式，并对模式运行的条件及管理提出了建议。

The Development Model of the Rural Sightseeing Agriculture based on Experience economy ----Take Hubei for Example

The Hubei Xiabaoping town,where the resources are rich,the natural environment is exquisite,the cultural art breath is thick,but its socio-economic development level is low,and the sightseeing agriculture development is in the initial stage.It is an attempt of practical significance to develop the sightseeing agriculture in such a ＂ non-superior traveling position ＂ .Under the analysis to the current situation,this text has formed thinking of ＂ experience and leisure ＂,and based on the experience economics,it constructs a develop model,which set ＂ vacation,recreation experience ＂ as one.In the end,the measures were proposed to make up for its operating.