基于网络视角的特色农产品营销策略探讨——以江西省吉安市的“井冈蜜柚”为例

随着信息技术和网络的发展,传统的农业生产模式也发生了巨大改变,农业生产、管理、销售等活动已经实现。网络交易平台的出现,农产品也从现实的集市搬到虚拟的集市,买家和卖家都是网络交易,打破了时间、区域和产品种类的局限性。要发展井冈蜜柚这一特色产业,应充分抓住国家"一带一路"和"互联网+"的大好机遇,通过网络大平台大力开辟国内和国际市场,提高国外市场的份额,努力开创"小产品、大品牌、强销售"的井冈蜜柚产业新局面。

Strategy on the Characteristic Agricultural Products Marketing from the Perspective of Internet---Taking Jinggang Honey Pomelo as an Example

With the development of information and network technology, the traditional agricultural production mode has changed immensely. One click to agricultural production, management, marketing and other activities has been realized. The emergence of network trading platform made agricultural products move from the real market to the virtual market. Both buyers and sellers sold and bought products by a mouse easily, which broke the limits of time, area and product variety. The characteristic industry of Jinggang honey pomelo should fully grasp the opportunities of the new principle of the Belt and Road and Internet +, and open up the domestic and international market through the network platform, and improve foreign market share, and create a new situation of small products, big brands, strong sales of Jinggang honey pomelo.