| 对奢侈品消费的心理分析与探讨 |
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| 引用本文： | 甘俊,肖子拾.对奢侈品消费的心理分析与探讨[J].湖南农机,2007(3):76-78. |
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| 作者姓名： | 甘俊 肖子拾 |
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| 作者单位： | 湖北工业大学,湖北,武汉,430068 |
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| 摘 要： | 快速发展的中国经济造就了一批新富阶层,而他们又引导了国内最近2年轰轰烈烈的奢侈消费风潮,形成中国庞大的奢侈品消费市场。在这个以勤俭节约为美德,视奢侈为浪费的国度里,奢侈品消费行为有何特征,本文通过对比分析中外奢侈品消费的差别,探讨在中国如何引导理性的奢侈品消费。
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| 关 键 词： | 奢侈品 奢侈品消费行为 消费心理 消费的自我概念 |
| 文章编号： | 1007-8320(2007)03-0076-03 |
| 修稿时间： | 2007年1月9日 |
Have you already prepared for luxury? |
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| Gan Jun,Xiao ZiShi.Have you already prepared for luxury?[J].Hunnan Agricultural Machinery,2007(3):76-78. |
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| Authors: | Gan Jun Xiao ZiShi |
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| Institution: | Gan Jun Xiao ZiShi |
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| Abstract: | Rapid growth has taken place in China,which makes a lot of people have plenty of wealth.The riches directed grand luxury boomer in recent years in China where has been a huge luxury market.What are the characteristics in this country which was known as its virtue of being hardworking and thrifty and its view of looking luxury as a waste.What characters do people have?Have they already prepared for luxury?This paper discusses how to direct the rational consumer's behavior of luxury by anal- yzing the real meaning of luxury and comparing the difference of luxury consumer's behaviors between China and overseas. |
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| Keywords: | luxury consumer behavior of luxury consuming psychology self-concept of consumer |
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