中国羊绒制品与其他纺织原料制品消费竞争状况分析

羊绒制品消费是整个羊绒产业链条的最终环节,针对羊绒制品消费需求的研究对羊绒制品生产企业乃至羊绒产业的发展具有重要的现实意义。由于存在较多的可替代羊绒制品的其他纺织原料制品,因此其他纺织原料制品的消费对羊绒制品消费状况有较大影响。为了了解各种纤维制品的实际消费情况、羊绒制品与其他纺织原料制品的消费竞争状况,对全国16个城市11个县共543位城乡居民的消费调查数据进行了分析。首先分析了包括羊绒制品在内的各种纺织原料制品的购买数量、金额;其次分析了各种主要服饰的纤维购买数量、金额;最后对消费者各种纤维制品的购买偏好进行了分析。综合以上分析,认为中国羊绒制品与其他纺织原料制品相比竞争优势并不明显,羊绒制品消费面临被其他纺织制品替代的冲击。

Consumption Competition Situation of China＇s Cashmere Products and Other Textile Products

Cashmere products consumption is the final part of cashmere industry chain, the research of consumer demand for cashmere products has an important practical significance for the development of cashmere products manufacturing enterprises and cashmere industry. Because of the substitutes of other textile materials product for cashmere products, other textile products consumption has a great influence on the consumption status of cashmere products. In order to understand the actual situation of fiber products consumption and know consumer competition status of cashmere products and other textile products, we conducted a survey based on the survey data of 16 cities and 11 counties with a total of 543 urban and rural residents in China. We analyzed the purchase quantities and amounts of all textile products including cashmere products and all kinds of main fiber clothing, as well as consumer purchase preference for various fiber products. Above all, the authors thought, consumption competitive advantage between cashmere products and other textile products was not obvious, and cashmere products were facing the shock of being substituted by other textile products.