基于农民专业合作经济组织的营销渠道成员利益共生机制研究

运用共生理论,试图对以农民专业合作经济组织为轴心的营销渠道成员利益共生关系和共生发展问题进行研究。首先,分析了营销渠道各成员之间的利益共生冲突状况,并用调研案例进行讨论分析;其次,在分析其共生条件的基础上,构建营销渠道成员利益共生循环模式;最后,从利益分配、利益补偿、利益表达、利益保障和利益协调5个方面构建了基于农民专业合作经济组织的营销渠道上利益相关者的共生机制。

Analysis of Symbiotic Mechanism of Marketing Channel Stakeholbers Baseb on Professional Farmer Cooperative Organization

The symbiosis theory was introduced to research the symbiotic relation and symbiotic development of marketing channel stakeholders, based on professional farmer cooperative organization. Firstly, it analyzed the symbiotic conflict and symbiosis conditions among marketing channel stakeholders, and used case for discussing. Then it pointed out the benefit symbiosis cycle model. Lastly, it built the symbiotic mechanism of stakeholders from five aspects, the distribution of inter-ests, the expression of interests, the compensation of interests, the protection of interests and the coordination of interests.