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杭州西湖景区解说标识系统初步研究
引用本文:张建国,潘百红,王燕.杭州西湖景区解说标识系统初步研究[J].福建林业科技,2006,33(4):195-200.
作者姓名:张建国  潘百红  王燕
作者单位:1. 浙江林学院旅游学院,浙江,临安,311300
2. 中南林业科技大学环境艺术学院,湖南,长沙,410004
摘    要:以实地调查和问卷调查为手段,对西湖景区的解说标识系统的设置与使用情况进行了调查与分析。结果表明,西湖景区的解说标识系统在总体的设置上都比较科学和规范,并能于景区的文化蕴涵相融合,大部分的解说标识在游客的旅游活动过程中,也能起到较好的解说引导作用。同时,在景区的解说标识系统也存在标识内容不完全、不规范甚至有错误、内涵不科学以及管理不到位等问题。并针对存在的问题,提出了相应的改进建议。

关 键 词:解说标识  设置情况  游客满意度
文章编号:1002-7351(2006)04-0195-06
收稿时间:2006-04-24
修稿时间:2006-04-242006-07-03

Preliminary research of the interpretation identification system in the scenic spot of West Lake
ZHANG Jian-guo,PAN Bai-hong,WANG Yan.Preliminary research of the interpretation identification system in the scenic spot of West Lake[J].Journal of Fujian Forestry Science and Technology,2006,33(4):195-200.
Authors:ZHANG Jian-guo  PAN Bai-hong  WANG Yan
Abstract:Based on the field and questionnaire investigation,facilities and utilization of the interpretation identification system in West Lake were described.The result showed that its interpretation identification system was scientific and standardization in total,matching with its culture,most of which could play better roles in comment and guiding for visitors.At the same time,the incomplete and nonstandard contents with wrong and unscientific meaning were visible.Then,the paper has put forward the corresponding The improvement suggestions were put forwards against the existing problems.
Keywords:the interpretation identification system  facilities  visitor's satisfaction
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