| 福州女性旅游决策行为的实证分析 |
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| 引用本文： | 王娟.福州女性旅游决策行为的实证分析[J].台湾农业探索,2013(2):62-65. |
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| 作者姓名： | 王娟 |
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| 作者单位： | 福建师范大学地理科学学院 |
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| 摘 要： | 采用问卷调查的方法,运用统计软件分析了福州女性居民的出游动机、信息渠道、出游偏好、出游方式、出游时长、游伴选择等,以及旅游决策行为影响因素等,总结了福州市女性居民旅游行为特征,并在此基础上提出福州市女性旅游市场的开发建议。
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| 关 键 词： | 女性 旅游决策行为 福州 |
Empirical Analysis of Female Tourist Decision-making Behavior in Fuzhou |
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| WANG Juan.Empirical Analysis of Female Tourist Decision-making Behavior in Fuzhou[J].Taiwan Agricultural Research,2013(2):62-65. |
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| Authors: | WANG Juan |
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| Institution: | WANG Juan(College of Geographical Sciences,Fujian Normal University,Fuzhou,Fujian 350007,China) |
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| Abstract: | By using questionnaire method and statistical softwares,the female inhabitant's tourist motivation,information channel,tourist preference,tourist way,tourist duration,tourist companion selection,etc.and the influencing factors of tourist decision-making behavior in Fuzhou were analyzed in this paper.Base on the results,the development suggestions of female tourist market in Fuzhou were put forward. |
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| Keywords: | female tourist decision-making behavior Fuzhou |
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