《北直农话报》的传播机制及其借鉴

为进一步发掘《北直农话报》等早期农业刊物的历史价值，从传播学角度，对其传播环境与制度、传播者和传播对象、传播内容和渠道等进行考察和分析，认为其以开通民智、振兴农业为宗旨、富民强国为目标、农学者与农业者为对象、科学思想与农学知识为内容，特别是其将强有力的组织传播、直接有效的人际传播融入具有间接和持久影响的大众传播，并使三者有机结合、形成巨大合力的传播机制值得肯定与借鉴。

The dissemination mechanism and reference of Beizhi Agricultural Journal

To further explore the historical value of the early publication of Beizhi Agricultural Jour- nal,from the perspective of communication,observing and analysising its enviroment and transmission system,communicators and communications targets,content and communication channals,we find that it's worthy of recognition and reference for the opening to wisdom,and the revitalization of agri- culture for the purpose of enriching the people power as the goal,farmers,scholars and agricultural targeted,scientific thinking and knowledge for the content of agriculture.In particular its dissemina- tion will be a strong organization,direct and effective interpersonal communication having indirect and integration into the lasting impact of mass communication and formating the dissemination mechanism of organic integration of the three and a huge force.