依据数理模型估算电信客户价值的应用探讨

探讨建立评估电信客户价值的算法模型。在算法中通过选取用户消费行为指标计算客户历史价值、当前价值和潜在价值，以此为条件计算得出个体客户的综合价值，最后据此估算值对存量客户群体按价值高低细分，达到在用户群体中建立客户价值评判框架的目的。该框架的建立和应用将解决电信企业对自身存量用户群体辨识不清的问题。为电信企业针对不同价值用户开展客户维系、挽留和价值提升工作，提供较为准确的判断依据。

Discussion on Application of Estimating the Value of Telecom Customer Based on Mathematical Model

The establishment of algorithm model to estimate the value of telecom customer was discussed. Historical value, current value, and potential value were calculated through selecting consumption behavior of customers as index in algorithm, according to which comprehensive value of individual customer was then calculated. Finally the estimating value was used to classify stock customer groups in detail to achieve the goal of establishing customer value estimation framework in consumer groups, the establishment and application of which will solve the problem of fuzzy identification of stock customer groups themselves of telecom enterprises to develop customer retention, detainment, and value promotion.