| 城市标志性形象的升级策略——以四川省宜宾市为例 |
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| 引用本文： | 孟宝,周陶.城市标志性形象的升级策略——以四川省宜宾市为例[J].安徽农业科学,2011,39(1):320-322,333. |
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| 作者姓名： | 孟宝 周陶 |
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| 作者单位： | 宜宾学院政府管理学院; |
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| 基金项目： | 四川省教育厅青年基金项目(09SB116) |
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| 摘 要： | 研究对城市标志性形象的概念内涵进行了重新界定,在此基础上重点列举并分析了宜宾市城市标志性形象存在的主要不足之处,有针对性地提出了该市本底形象和标志性形象提升的具体策略,以期为宜宾市城市标志性形象的建立与发展外向型经济提供参考和借鉴。
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| 关 键 词： | 地理物象 城市标志性形象 升级 宜宾市 |
Upgrade Strategy of City Symbolic Image |
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| MEN Bao et al.Upgrade Strategy of City Symbolic Image[J].Journal of Anhui Agricultural Sciences,2011,39(1):320-322,333. |
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| Authors: | MEN Bao |
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| Institution: | MEN Bao et al (Department of Political and Public Management,Yibin University,Yibin,Sichuan 644000) |
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| Abstract: | The connotation of city symbolic image was redefined.Based on the comparison,the main shortages of Yibin's city symbolic image were listed and analyzed.The specific countermeasures for promoting the city's background image and symbolic image were put forward,so as to provide reference for establishment of Yibin City's symbolic image and development of export-oriented economy. |
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| Keywords: | Geography image City symbolic image Upgrade Yibin |
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