| 贵州生态农业产业发展中实施区域品牌战略的思考 |
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| 引用本文： | 王永平,黄海燕,刘希磊.贵州生态农业产业发展中实施区域品牌战略的思考[J].贵州农业科学,2010,38(11). |
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| 作者姓名： | 王永平 黄海燕 刘希磊 |
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| 作者单位： | 贵州财经学院经济研究所;贵州财经学院资源与环境管理学院; |
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| 基金项目： | 贵州财经学院人口·资源与环境经济学省级重点学科资助项目 |
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| 摘 要： | 大力发展生态农业产业是贵州立足自然资源环境条件、加快现代农业发展步伐的必然要求;而着力打造区域农产品品牌、大力推进农业产业化经营是发展壮大贵州生态农业产业的重要战略举措。在分析区域品牌内涵与特征、培育区域农产品品牌的现实意义以及贵州生态农业产业发展现状的基础上,对贵州生态农业产业发展中实施区域品牌战略的必要性、区域农产品品牌建设中存在的问题以及实施区域品牌战略的对策进行了探讨,指出贵州生态农业产业发展中实施区域品牌战略,必须抓好特色优势农产品的目标市场定位、标准化体系建设、农业产业化经营、区域品牌整合思路创新以及加强政府扶持与监管。
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| 关 键 词： | 生态农业 区域品牌 品牌培育 对策措施 |
Discussion on Regional Brand Strategy for Developing Eco-agricultural Industry in Guizhou |
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| WANG Yong-ping,HUANG Hai-yan,LIU Xi-lei.Discussion on Regional Brand Strategy for Developing Eco-agricultural Industry in Guizhou[J].Guizhou Agricultural Sciences,2010,38(11). |
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| Authors: | WANG Yong-ping HUANG Hai-yan LIU Xi-lei |
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| Institution: | WANG Yong-ping1,HUANG Hai-yan2,LIU Xi-lei2(1.Institute of Economics,Guizhou College of Finance and Economics,Guiyang,Guizhou 550004,2.College of Resource and Environmental Management,China) |
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| Abstract: | Developing eco-agricultural industry vigorously is the inevitable requirement for accelerating the pace of modern agriculture development based on natural resources and environment in Guizhou,and it is very important to cultivate regional brands of agricultural products and promote agricultural industrialization management for developing eco-agricultural industry.The paper reviews the necessity of implementing regional brand strategy in eco-agricultural industrial development,analyzes the problems in brand ... |
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| Keywords: | eco-agriculture regional brand brand culture countermeasure |
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