| 天目村“农家乐”游客的旅游偏好研究 |
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| 引用本文： | 詹敏,李武,李健,王祖良.天目村“农家乐”游客的旅游偏好研究[J].安徽农业科学,2013(28):11444-11448. |
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| 作者姓名： | 詹敏 李武 李健 王祖良 |
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| 作者单位： | 浙江天目山国家级自然保护区管理局;浙江农林大学旅游与健康学院; |
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| 摘 要： | 对天目村“农家乐”旅客进行问卷调查，研究游客特征、旅游动机及对当地的认知度、对目的地环境的评价。总结“农家乐”的发展阶段、类型、存在的问题和新农村建设的现有模式、存在的问题，结合心理学、管理学和组织行为学等科学理论，力求在掌握游客旅游偏好的基础上，为天目村“农家乐”的发展推波助澜。
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| 关 键 词： | 旅游管理 旅游偏好 “农家乐” 天目村 |
Research on Traveling Preference of Tianmu Village Tourists |
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| Institution: | ZHAN Min et al (Tianmushan National Nature Reserve Management Bureau, Lin＇ an, Zhejiang 311311 ) |
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| Abstract: | Tianmu Village tourists were investigated with questionnaire, including tourists characteristics, tourism motivation, cognition on lo- cal place and evaluation on the local environment. The development stages, types, existing problems of rural tourism and current modes, exist- ing problems of new rural construction were summarized. Combined with psychology, management science and organization behavior science, the study aimed to promote the development of Tianmu Village tourism on the basis of grasping tourists traveling preference. |
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| Keywords: | Tourism management Tourism preference Rural tourism Tianmu Village |
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