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| 重庆武隆喀斯特世界自然遗产旅游品牌价值与运营 | |
| 引用本文： | 徐胜兰. 重庆武隆喀斯特世界自然遗产旅游品牌价值与运营[J]. 安徽农业科学, 2009, 37(10): 4798-4799 |
| 作者姓名： | 徐胜兰 |
| 作者单位： | 成都理工大学地球科学学院,四川成都,610059 |
| 摘 要： | 介绍了重庆武隆世界自然遗产的资源景观特色,并以“旅游者体验价值”为核心,分析了重庆武隆喀斯特作为世界自然遗产旅游目的地的品牌价值以及品牌运营的定位、传播、维护与提升、教育。 |
| 关 键 词： | 世界自然遗产 旅游 品牌价值 运营 重庆武隆 |
The Brand Value and Operation of Wulong Karst World Natural Heritage Tourism in Chongqing City |
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| XU Sheng-lan. The Brand Value and Operation of Wulong Karst World Natural Heritage Tourism in Chongqing City[J]. Journal of Anhui Agricultural Sciences, 2009, 37(10): 4798-4799 | |
| Authors: | XU Sheng-lan |
| Affiliation: | XU Sheng-lan(College of Geo-science;Chengdu University of Technology;Chengdu;Sichuan 610059) |
| Abstract: | The natural landscape characteristics of Wulong Karst world natural heritage in Chongqing City were introduced.Taking "Experiencing value of tourists" as the core,the brand value of Wulong Karst in Chongqing as the world natural heritage destination was analyzed as well as the positioning,communication,maintenance,improvement and education of Wulong Karst brand operation. |
| Keywords: | World Natural Heritage Tourism Brand Value Operation Wulong in Chongqing City |
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