| 海南省农业突发事件公关管理情况调查报告 |
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| 引用本文： | 张 杰,陈小桃.海南省农业突发事件公关管理情况调查报告[J].热带作物学报,2009,29(10). |
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| 作者姓名： | 张 杰 陈小桃 |
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| 作者单位： | 海南大学政治与行政学院 海南海口 570228;海南大学政治与行政学院 海南海口 570228 |
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| 摘 要： | 对海南省近年来农业突发事件的公关管理情况进行调查与分析，结果显示，海南省农业科技人员对农业突发事件知晓程度较高，了解程度较低，满意度较低，对农业突发事件的管理仍缺乏公关理论与技巧，公关管理的水平仍待提高。
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| 关 键 词： | 农业突发事件 公关 管理 |
An Investigation Report of Public Relations Management of Emergent Agricultural Events in Hainan Province |
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| Institution: | Hainan University, Haikou, Hainan 570228;Hainan University, Haikou, Hainan 570228 |
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| Abstract: | Public relations (PR) management of emergent agricultural events taking place in Hainan Province in recent years were investigated and analyzed. Results showed that agricultural technicians in Hainan had good knowledge of emergent agricultural events but low level of understanding and satisfaction. Concerning PR management of agricultural emergency, the technicians are lack of PR theories and skill in handling emergent agricultural events, and they have to be improved in PR management. |
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| Keywords: | emergent agricultural event public relations (PR) management |
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