金融危机下中小民营企业面临的挑战与机遇研究

美国次贷危机引发的全球金融危机对我国中小民营企业既是一种挑战,更是一种机遇。在金融资本难以获取的情况下,我国中小民营企业的资金流转、自主创新等受到严重影响。在科学发展观的指导下,中小民营企业要树立起战胜危机的勇气和决心,提高企业的自主创新能力,有效运用人力资本来创新技术和产品等。在危机中蓄势调整,促进企业更好的发展。

Study on the marketing strategies of medium and small enterprises under the financial crisis

Our medium and small enterprises suffered in the recession by the worldwide financial crisis.The serious macroscopie environment and their inherent disadvantages made the medium and small enterprises worse.If they want to get out of difficulty,they would choose the appropriate marketing strategies,including determining strategic orientation,strategic goals and sales management.