长江中游城市集群“中华老字号”保护分析

湘鄂赣共铸长江中游城市集群,构建"中三角",打造新的经济增长极。本文研究了武汉城市圈、长株潭城市群、环鄱阳湖城市群品牌类文化遗产"中华老字号"的认定及保护,并建议:(1)收集整理老字号资料,保护及传承中华老字号;(2)对传统特产实现中华老字号与地理标志权的双重保护;(3)传承中华老字号相关特产的传统加工工艺,推动非物质文化遗产生产性保护;(4)加强中华老字号的文化产业开发,繁荣文化产业;(5)加强农产品加工企业的中华老字号保护,加快农业品牌化建设;(6)大力开展贫困地区中华老字号的认定,发挥其农村扶贫开发作用。

Protection Analysis of Chinese Time-honored Brands in City Clusters in Middle Reaches of Yangtze River

City clusters in the middle reaches of the Yangtze River contain Wuhan city circle,Changzhutan city cluster,and the Poyang Lake eco-economic region,and they make efforts to promote new economic growth poles.This paper studied the Chinese time-honored brands in Triangle of Central China.It was suggested:(1) to collect the old brands,establish their perfect archives in the city clusters,and protect and succeed them;(2) to combine the protection of Chinese time-honored brand with safeguarding of intangible cultural heritage;(3) to inherit the traditional processing technology related to Chinese time-honored brand,and promote the productive protection of intangible cultural heritage;(4) to strengthen cultural industry development of Chinese time-honored brand,and prosper the cultural industry;(5) to strengthen Chinese time-honored brand protection of agricultural products processing enterprises,and accelerate agricultural brand construction;(6) to develop Chinese time-honored brand recognition in the impoverished areas,and exert its role in rural development and poverty alleviation.