Review of The Chinese Medicinal Herb Farm

Collaborative ventures between industry and professional association represent a strategy to maximize resources for a mutual goal. As a cooperative venture, The American Dietetic Association co-sponsored with Kraft General Foods, Inc. and The Good Housekeeping Institute a survey on American's diet and nutrition habits. The survey findings focused on consumer's behaviors, attitudes, knowledge and obstacles toward diet and nutrition. The results from the survey are being used to create and expand nutrition education campaings to the public.