Characterizing Farmer Users and Nonusers of Mass Media as Channels of Agricultural Information in Benue State,Nigeria

This study characterized farmer users and nonusers of mass media as channels of agricultural information. A structured interview was used to obtain data from 316 randomly selected farmers in Benue State, Nigeria. The data were subjected to discriminant analysis and the following socioeconomic characteristics significantly differed at a 5% level of probability between users and nonusers of mass media (and their F-ratio values): education (6.30), income (5.12), gender (4.84), and socioeconomic status (4.83). Farmer users of mass media are therefore those who have good level of education, belong to a relatively high income bracket, and are typically male and of a relatively high socioeconomic status. Farmers’ socioeconomic characteristics should be considered in planning mass media usage in agricultural information dissemination.