| 畜牧兽医学术类期刊的经营策略分析 |
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| 引用本文： | 赵连生,李琍.畜牧兽医学术类期刊的经营策略分析[J].农学学报,2013,3(4):59-61. |
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| 作者姓名： | 赵连生 李琍 |
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| 作者单位： | 中国农业科学院北京畜牧兽医研究所《中国畜牧兽医》编辑部,北京,100193 |
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| 基金项目： | 中国农业科学院北京畜牧兽医研究所基本科研业务费"科技期刊数字化发展的研究" |
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| 摘 要： | 随着报刊出版单位体制改革意见的出台，大大加快了期刊改革的步伐，期刊改革迫在眉睫。畜牧兽医学术期刊一直受发行量小、经费投入不足、编辑队伍不稳定等诸多问题的困扰。如何使学术期刊更好的适应市场化经营是一个亟待解决的问题。作者分析了畜牧兽医学术期刊的现状，从期刊准确定位、突出办刊特色、稳定编辑队伍等7个方面，综述了畜牧兽医学术期刊的经营策略，为畜牧兽医学术期刊能够可持续发展提供参考。
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| 关 键 词： | 核桃 核桃 壳厚度 育种 |
| 收稿时间： | 2013/3/13 0:00:00 |
| 修稿时间： | 2013/4/7 0:00:00 |
Operation Strategy of Academic Periodicals of Animal Husbandry and Veterinary Medicine |
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| Zhao LianShengLian-Sheng.Operation Strategy of Academic Periodicals of Animal Husbandry and Veterinary Medicine[J].Journal of Agriculture,2013,3(4):59-61. |
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| Authors: | Zhao LianShengLian-Sheng |
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| Institution: | Zhao Liansheng,Li Li(Editorial Office,China Animal Husbandry and Veterinary Medicine,Institute of Animal Science,CAAS,Beijing 100193,China) |
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| Abstract: | Academic journal of animal husbandry and veterinary medicine has always been affected by small circulation, inadequate funding, unstable editing team and other problems. Structural reform of newspapers and periodicals make it worse. there is a urgent problem to how to make the academic journal better to the general adoption of market principle to be solved. In this paper, the author analyzes the current situation of academic journal of animal husbandry and veterinary medicine, suggests operation strategy of academic periodicals from accurate positioning journal, highlighting feature, stable editing team and so on. the journals business strategy, for the animal husbandry and veterinary journals can sustainable development to provide. In order to offer reference for sustainable development of academic journal of animal husbandry and veterinary medicine. |
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