基于主客视角的节事活动对非物质文化遗产认知与形象影响差异研究

指出了在文化与旅游融合的现实背景下,将非物质文化遗产的保护和传承与旅游相结合成为了当前的热点。非物质文化遗产作为一种重要的文化资源,公众未能较好地对其进行传承,使得促进非物质文化遗产的发展成为亟待解决的问题。认知是发展的基础,节事活动蕴含着丰富的文化内涵,其文化特性是增进公众对非物质文化认知的重要途径。在此背景下,从节事活动和非物质文化遗产发展的主体(居民与游客)出发,以运河嘉年华为例,探究了节事活动对非物质文化遗产认知与形象影响的差异。研究结果表明:节事活动的召开提升了主客双方对非物质文化的认知和形象感知,但居民与游客对非遗认知与非遗形象方面存在显著差异,居民的整体感知均高于游客。基于以上结论,对如何进一步优化节事活动,提升公众对非物质文化遗产的认知及后续传承发展提出了若干建议。

Study on the Differences of the Impact of Events on Cognition and Image of the Intangible Cultural Heritage From the Perspective of Subject and Object

Based on the integration of culture and tourism,combining the protection and inheritance of intangible cultural heritage with tourism has become a current hot spot.As an important cultural resource,the intangible cultural heritage has not been passed down well by the public.Thus,it is an urgent issue on promoting the development of intangible cultural heritage.Cognition is the basis of development.Events contain rich cultural connotations and its cultural characteristics are an important way to increase public cognition of intangible culture.Focused on the Canal Carnival,this study started with the subjects(residents and tourists)of events and the development of intangible cultural heritage and explored the differences in the influence of events on the cognition and image of intangible cultural heritage.This study showed that the convening of events enhances the cognition and image perception of intangible culture heritage between the residents and tourists.There is a significant difference on cognition and image of intangible cultural heritage between residents and tourists.In addition,the overall perception of residents is higher than tourist.Based on the above conclusions,this study proposed some implications on how to further optimize the events,enhance the public's cognition of intangible cultural heritage and the subsequent inheritance and development.